1. Style is a larger concept than design. Design describes the appearance of a product.
- True ✔
- False
2. Each firm should be able to find a single way to segment each market.
- True
- False ✔
3. In a product business, products are fairly standardized and can sit on shelves waiting for customers. In a service business, the customer and front-line service employee interact to create the service.
- True ✔
- False
4. An aspect of managing service differentiation is in the company’s service delivery.
- True ✔
- False
5. Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments.
- True ✔
- False
6. In evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.
- True ✔
- False
7. Karachi Gifts divides its markets into units of nations, regions, and cities. Bombay uses geographic segmentation.
- True
- False ✔
8. Unsought products are products and services that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort.
- True
- False ✔
9. One important quality for a brand name is that it should translate easily into foreign languages.
- True
- False ✔
10. We define service as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
- True
- False ✔
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
