1. The societal marketing concept call on marketers to balance consumer wants and desires, company profits, and society’s interest.
- True ✔
- False
2. Customer value is defined as the customer’s evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
- True ✔
- False
3. Demarketing is a marketing philosophy focused upon product differentiation and positioning
- True ✔
- False
4. Your accounting department must measure revenues and costs to help the marketing department know how well it is achieving its objectives.
- True ✔
- False
5. When sellers focus on existing needs and lose sight of the underlying customer wants, they suffer from marketing myopia.
- True ✔
- False
6. Most firms follow the production concept when they face overcapacity.
- True
- False ✔
7. The significant trends in the natural environment include shortages of raw materials and increased pollution
- True ✔
- False
8. When firms take aggressive action to affect the public and forces in their marketing environment, they are taking an environmental management perspective.
- True ✔
- False
9. At times it becomes necessary to reduce demand for some products and services. When the government tries to reduce the smoking of tobacco products, it adds more tax to the products and is practicing demarketing.
- True ✔
- False
10. Marketing management is interested in serving all customers in every way to remain competitive in today’s markets.
- True ✔
- False
11. Mission statements should be realistic and general in nature.
- True
- False
12. Holiday Inn has divided the total customer market into smaller segments and selected the most promising segments. Deciding what position it wants to occupy in these segments is called targeting.
- True
- False
13. A company with limited resources might decide to serve all segments of a market.
- True
- False
14. At Air Online, “we create customer connectivity, anytime, anywhere.” is a product-oriented business definition.
- True
- False
15. After carefully questioning your major suppliers and resellers, you ascertain they do not form important sources of intelligence information for marketing decision making.
- True
- False
16. Secondary data provide good starting points and often help to define problems and research objectives, though most companies must also collect primary data.
- True
- False
17. The image a product reflects in the minds of consumers is called market segmentation.
- True
- False
18. “At Nike, we sell shoes” is a market-oriented business definition.
- True
- False
19. Revlon has clearly defined its “mission” of selling lifestyle and self-expression. As the firm prepares to launch its strategic plan, the mission needs to be turned into a detailed set of objectives that guide the whole company.
- True
- False
20. Marketing researchers can conduct their own searches of secondary data sources today by using commercial secondary data sources.
- True
- False
21. Product, Price, Place and promotion make up the elements of a firm’s marketing mix.
- True y
- False
- True y
- False
- True y
- False
- True y
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- True
- False
- A very intelligent individual
- A supervisor of production work
- A manager
- An operations supervisor
- Delinquency
- Absenteeism
- Insubordination
- Turnover
- Mental ability
- Physical ability
- Logical ability
- Intellectual ability
- Organizational citizenship
- Employee productivity
- Employee motivation
- Organizational behavior
- Perceptual speed
- Number aptitude
- Spatial visualization
- Body coordination
- Classical conditioning
- Operant conditioning
- Social learning
- Reinforcement theory
- Temporariness
- Corporate excess
- Advances in corporate strategy
- Globalization
- Internal system Approach
- Innovation Approach
- Efficiency Approach
- None
- Management
- Control
- Marketing
- Human Resources
- Psychographic characteristics
- Biographical characteristics
- Geographical characteristics
- Behavioral characteristics
- Production concept
- Marketing concept y
- Selling concept
- Product Concept
- Marketing y
- Selling
- Promotion
- All of given
- Production concept
- Marketing concept
- Selling concept y
- Product concept
- Production concept
- Marketing concept
- Selling concept
- Product concept y
- Production
- Financial management
- Satisfaction of consumer needs/wants y
- None
- Product
- Production
- Selling
- Societal Marketing y
- At least two individuals/ Parties
- Both is capable to communicate and deliver
- Both are free to accept or reject the offer
- All of given y
- Management
- Marketing y
- Selling
- Distribution
- Customer lifetime value
- Customer perceived value
- Customer relationship management Y
- Societal marketing
- People and Processes
- Profits and Processes
- People and Profits y
- Profits and Procedure
- Company
- Suppliers
- Marketing Intermediaries
- Demographic environment y
61. All of the following are the forces of macro environment EXCEPT:
- Economic
- Natural
- Technological
- Public y
62. All of the following are the types of public’s EXCEPT:
- Financial
- Media
- Local
- Suppliers y
63. Which of the following is known as the providers of resources to produced goods and services?
- Suppliers y
- Competitors
- Customers
- Public
64. All of the following are actors of political environment EXCEPT:
- Laws
- Government agencies
- Pressure groups
- Marketing intermediaries y
65. All of the following are indicators of economic environment EXCEPT:
- Per capita income
- Inflation rate
- Internet rate
- Gender ratio y
66. All of the following are indicators of demographic environment EXCEPT:
- Density
- Life expectancy
- Median age
- Per capita income y
67. Which of the following micro environment actors help the company to promote, sell and distribute its products to final buyers?
- Marketing intermediaries y
- Competitors
- The company
- Public
68. In which of the following marketing channels no intermediaries involves to make their products available to final buyers?
- Direct channel y
- Flexible channel
- Indirect channel
- Static channel
69. In macro environment, ‘pressure groups’ and ‘government agencies’ are part of:
- Demographic environment
- Political environment y
- Economic environment
- Cultural environment
70. Expanding fields of health care, space, robotics, and bio-genetic industries refers to which of the following environment?
- Cultural environment
- Economic environment
- Technological environment y
- Demographic environment
71. Marketing stimuli consist of:
- Product
- Price
- Place
- All of given y
72. Which of the following is not an environmental stimulus?
- Economic factors
- Price factor y
- Technological factors
- Cultural factors
73. Which of the following is the part of buyer’s black box?
- Buyer’s characteristics y
- Consumer behavior
- Buyer attitude
- Buyer’s personality
74. Which of the following is NOT the part of cultural factors?
- Sub culture
- Culture
- Social class
- Family y
75. Which of the following is NOT the part of personal factors?
- Self-concept
- Lifestyle
- Age and life-cycle stage
- Roles and status y
76. Which of the following is NOT the part of psychological factors?
- Motivation
- Perception
- Learning
- Self-concept y
77. Which of the following best describes Upper class?
- Social elite who live on inherited wealth y
- Professionals
- Unskilled labors
- Independent business persons
78. Which of the following best describes the group which the consumers are inspired with, compare themselves with them and want to be like them?
- Membership group
- Brand community
- Social networking group
- Reference group y
79. Which of the following needs does not belong to Maslow’s hierarchy of needs?
- Cultural needs y
- Self-actualization needs
- Self-esteem needs
- Safety needs
80. Which of the following best describes the process by which people select, organize, and interpret information to form a meaningful picture of the world?
- Motivation
- Perception y
- Learning
- Self-concept
81. The tendency of consumers to remember good point made about a brand they favor and forget good points made about competing brands is called:
- Selective distribution
- Selective retention y
- Selective attention
- None
82. Which of the following buying behavior is undertaken by buyers when they are highly involved in purchase process and there are significant perceived differences among brands?
- Complex buying behavior y
- Variety seeking buying behavior
- Dissonance reducing buying behavior
- Habitual buying behavior
83. Which of the following buying behavior is undertaken by buyers when they are highly involved with an expensive, risky and infrequent purchase but there are few perceived differences among brands?
- Dissonance reducing buying behavior y
- Habitual buying behavior
- Variety Seeking buying behavior
- Complex buying behavior
84. Which of the following buying behavior is undertaken by buyers in purchase of grocery items?
- Complex buying behavior
- Variety seeking buying behavior
- Dissonance reducing buying behavior
- Habitual buying behavior y
85. Which of the following buying behavior is undertaken by buyers in purchase of sports car?
- Complex buying behavior y
- Variety seeking buying behavior
- Dissonance reducing buying behavior
- Habitual buying behavior
86. Which of the following buying behavior is undertaken by buyers in purchase of biscuits?
- Complex buying behavior
- Variety seeking buying behavior y
- Dissonance reducing buying behavior
- Habitual buying behavior
87. Which of the following is NOT the part of social factors?
- Family y
- Social class
- Roles and status
- Reference Groups
88. The group which has a direct impact on consumer’s purchasing behavior is called:
- Membership group y
- Brand community
- Reference group
- Social networking group
89. The tendency of people to interpret information in a way that will support what they already believe is called:
- Selective distortion y
- Selective retention
- Selective attention
- None
90. Which of the following buying behavior is undertaken by buyers in purchase of carpet?
- Complex buying behavior
- Variety seeking buying behavior
- Habitual buying behavior
- Dissonance buying behavior y
91. Examples of business markets include which one of the following options?
- Manufacturers
- Service providing companies
- Government institutes
- All of given y
92. Which of the following markets deal with few customers and generate more revenue?
- Business markets y
- Consumer markets
- Financial markets
- Capital markets
93. The business markets have ___ buyer and seller dependency on each other as compared to consumer markets.
- Weak
- Strong y
- Moderate
- Little
94. The business buying process is more complex than consumer buying process because it requires:
- Formal documentation
- Product specification
- Proposal writings
- All of given y
95. In business buying behavior model, which of the following marketing stimuli affect the buying organization which leads to generate buyer responses?
- Price
- Place
- Promotion
- All of given y
96. In which of the following buying situations, the buyer purchases a product or service for the first time?
- Straight rebuy
- Modified rebuy
- New task y
- None
97. In which of the following buying situations, the buyer wants to amend product specifications, prices, terms, or suppliers?
- Straight rebuy
- Modified rebuy y
- New task
- None
98. In which of the following buying situations, the buyer routinely reorders something without any amendments?
- Straight rebuy y
- Modified rebuy
- New task
- None
99. Which of the following participants are involved in the business buying decision process?
- Users
- Influencers
- Buyers
- All of given y
100. All of the following participants are involved in the business buying decision process EXCEPT:
- Buyers
- Deciders
- Rack jobbers y
- Gatekeepers
